Free The Youth is a music collective and booking agency that started within the majestic redwoods of Santa Cruz. What started as small house shows quickly evolved into venues and teaming up with festivals, uplifting up-and-coming acts all across the West Coast. As Free the Youth expanded I was invited to take on the role of Creative Director. In this role, I oversee the development of the brand’s image, aesthetics, and overall creative direction. My responsibilities include approving and making show posters, articles and interviews, Instagram posts, and other visual elements.